Quality Painting That Lasts
Disclaimer
Quality Painting That Lasts
541-601-7517
The Painting Process
First off, let me begin by saying that in this
article I am not advocating putting cheap paint
on the exterior of your home. There have been
numerous studies that show that it is more cost
effective, and cheaper in the long run, to apply
top quality paint to the exterior of your home.  
With that said, let me explain how you can save
money when it comes to purchasing the paint for
your paint job.
How To Save Money On Your Exterior Paint
When doing any kind of painting, paint is the most expensive part of the job. People naturally assume that if a
certain type of paint is expensive, that the quality of the paint must be good. And while this assumption is true for
the most part, you can save a lot of money when purchasing your paint by buying a top mid range paint instead of
the Top Shelf warranty paint.

As any painting company can tell you, they repaint homes that don’t really need to be repainted all the time. Did
these people buy a Top Shelf super expensive paint with a warranty when they originally painted the house? If
they did, maybe they didn’t have to spend as much on the paint because here are the painters repainting their
house. Maybe the owners simply wanted a color change, or maybe they sold their house and the new owners are
now repainting. But most likely, the paint on that house is still good but all the caulking around the windows, doors
and seems in the siding are failing. In these cases, not only would it have saved money on the initial paint purchase,
but a good mid range paint might have been the best choice when trying to save money on paint.
You cant fault the paint stores. They, of course, are in the business of selling paint and making money. All paint
stores have mid-range quality paints and expensive top quality paints. But did you know that the difference
between a mid range paint and an expensive paint is sometimes just the label?

I have seen cases where paint stores will take their top quality mid range paint, give it a warranty and a fancy
label, and sell it as a premium paint. In this situation, you are essentially only paying more for a warranty and the
paint company is making a huge profit on the paint. The paint store knows that the vast majority of people will
either sell their house or looses their receipt before it comes time to repaint their house.  
So now that we know that we’re shopping for a top quality mid range paint, what type of paint are you going to
need for the exterior of your home? Here are the basic three types of paint:

•        Enamel Paint:

    Enamel paint is paint that dries to a hard, usually glossy finish, used for coating surfaces that are outdoors
    or otherwise subject to hard wear or variations in temperature. Typically the term "enamel paint" is used to
    describe oil-based covering products, usually with a significant amount of gloss in them, however recently
    many latex or water-based paints have adopted the term as well. The term today means "hard surfaced
    paint" and usually is in reference to paint brands of higher quality, floor coatings of a high gloss finish, or
    spray paints. Enamel can also be in latex form as well as alkyd.

•        Latex Paint:

    Latex paints are water based paints that can be cleaned up with water. They dry faster than oil paints and
    tend not to have such a strong odor. Latex paint technology has enabled latex paints to perform better and
    outlast oil based paints.

•        Latex enamel:

    This is a blend of latex and enamel paints and is water based. The latex in the paint mean that the paint will
    dry quicker, is easier to use, and lacks the strong odor of oil based paints. The enamel quality means that
    the paint will be hard when dry making it suitable for heavy wear areas. This paint comes in a variety of
    sheen finishes.
These are the three basic types of exterior paints. There are all kinds of way to market and label these basic
kinds of exterior paints but basically when you are shopping for an exterior paint you will end up purchasing a
“latex paint” for the body surfaces and “latex enamel” paint for the trim surfaces.  Here are some things to look
for when you’re shopping for a good exterior paint:

    •        Exterior paint should have a minimum sheen of “satin.”
    •        Look for a paint that is going to last a minimum of 10+ years
    •        Follow the manufactures application recommendations when applying the paint. The manufactures
    instructions are basically telling you that in order to get this many years out of their paint, you need to put it
    on in a certain way.
    •        Solids. The percentage of solids contained in a gallon of paint is a general indicator of quality. It
    indicates how much of the volume in the paint will form the protective paint film, and how much will
    disappear as the paint cures. The higher the percentage of solids in the paint, the less liquid there is.
    Because the primary purpose of the liquid is to suspend the solids for application, a higher percentage of
    solids translates into more dry paint on the application. More paint means better and longer performance.
    Paint with a higher percentage of solids will also cost more as a result of higher material costs.
    •        Pigments. Look for paints with titanium dioxide pigments. More pigments means the paint will coat
    better.

So now that you are armed with a little paint knowledge, don’t be afraid when shopping for paint to walk right
up to the paint counter and ask the sales person what type of paint you need.  Have your color selections in hand
and explain to the sales person what type of siding you are painting. The sales person will no doubt show you the
most expensive paints first, but have him or her list off the paint products that are suitable for your job and pick a
good top quality mid range paint that has the above qualities. Happy Painting.
TCP Painting
711 Medford Center #374
Medford, OR 97504
541-601-7517